The marketing arm of Richard Petty Motorsports announced they will lead a fully integrated motorsports marketing campaign for the Florida Department of Agriculture and Consumer Services beginning this weekend at the Homestead-Miami Speedway and extend through 2014. ‘Fresh From Florida” is a marketing, advertising and promotional campaign focused on building awareness and sales of fresh seafood, produce and other Florida products. In 2014, the ‘Fresh From Florida” campaign will include various marketing elements centered around motorsports including race promotion, team sponsorship, track sponsorship, marketing services, public relations, experiential marketing and retail partnerships along with traditional and digital media. The campaign will be executed across the state of Florida and throughout the Southeast at motorsports events including NASCAR, IMSA, and NHRA events at iconic motorsports venues. Richard Petty Motorsports will brand the message with primary sponsorship beginning this weekend on its #43 Nationwide Series entry and continuing into 2014 with primary sponsorships at Bristol in March, Charlotte in May and Daytona in July. ‘Fresh From Florida” will also appear as the primary sponsor on the famed #43 Richard Petty NASCAR Sprint Cup Series entry of Aric Almirola at Darlington in April 2014 and be positioned as an associate sponsor throughout the season.( RPM )
